British Airways Cuts Expenditures Essay Example | Topics and Well Written Essays - 500 words

British Airways Cuts Expenditures - Essay Example This contest will be open to all; however, the entries should be coupled with at least a round-trip ticket for the last 3 months and for the succeeding months. Particularly, it should be a story telling about taking off to new heights in life-may it be a flying story of a person who decided to leave his family to study or work abroad or simply conquering the fear of heights. 1. The target audience is mainly the loyal customers of British Airways. This is comprised of the people who have become a priced possession for the company. Thus, it is very important to protect them from the negative impact of bad publications, which means that they should always have a good impression towards the company. 3. The promotional budget is just small for this promotion as there is not much equipment necessary for the production. Collection of the entries can just be placed in British Airways ticketing offices. 4. "Your message strategy consists of a positioning statement and three support points. They address key target market problems by stating a benefit; i.e. why the target market should care about your product, service or company. A message strategy can be extremely detailed and is like a recipe for all marketing communication" (Lawson Abinanti).

Press release critique Essay Example | Topics and Well Written Essays - 250 words

Press release critique - Essay Example Change, variety, and diversity are critical as far as art is concerned, an aspect that makes the release vital to the academic, community, and social fraternity. Media outlets approachable with this release include, but are not limited to, online platforms, print media, and the broadcast media. This is because the highlights made in the release are appealing to the intended audience. The release is purposeful and driven by an identifiable goal to display and position â€Å"Kora† in the contemporary artwork. In this respect, the lead works because it does not only present Liou’s masterwork, but also adds variety and diversity to contemporary art. At a personal level, the release is interesting because it brings into perspective both â€Å"Kora† and Mount Kailash. While many people may not pay attention to the two, it is captivating to learn about both â€Å"Kora† and Mount Kailash with respect to the ‘State of the Art’ Show. However, the press release fails to capture personal inspiration or motivation behind Professor Liou pursuing the â€Å"Kora† from an artistic point of view. Amid this, the length of the release was appropriate because all the information presented is relevant to the subject matter. Finally, the following questions emerge after reading the